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ABOUT THE PROJECT


NoCleanShirts is a brand built for people who take memes seriously and laundry less so. We turn internet nonsense, pop culture chaos, and political drama into sharp, wearable statements—bold enough to make your coworkers nervous and your grandma confused. Every shirt is made to order, because we hate waste, love trouble, and believe fashion should make you laugh (or at least raise an eyebrow).


Capitalism loves to sell you the system you thought you were escaping. It mass-produces rebellion, brands counterculture, and turns every resistance into merch. This shirt isn’t the solution—but it is the symptom. A wearable contradiction for a world where irony is monetized, and everything’s for sale (including this sentence). Made to provoke, not to preach.